APRIL 13 2010 16:01h
Gavrilovic´s partnership with the fast-food chain kicked Todoric´s PIK Vrbovec company out of large consumer deal.
Gavrilovic's partnership with the fast-food chain kicked Todoric's PIK Vrbove company out of large consumer deal. Agrokor shyly confirms this.
Djuro Gavrilovic's newly established partnership with the fast food chain McDonald's Croatia not only added another company into Gavrilovic's portfolio, but it also 'robbed' the local market's largest competitor, Ivica Todoric-owned PIK Vrbovec, from one of their largest consumers.
Poslovni Dnevnik writes that Agrokor informally confirmed on Monday that they supplied pork meat for McDonald's hamburgers and that their last meat shipment was sent from Vrbovec in march.
At the same time, PIK Vrbovec website states that 'PIK's Quality Certification is confirmed by a long-term cooperation with foreign partners, especially McDonald's.
The cooperation of the local giant and American fast food chain was created even before Todoric's takeover. Initial partnership was established at a time when the administration was led by Bojan Bevc, Slovenian manager who is currently serving a prison term over economic abuses.
However, McDonald's Croatia claims that their relationship with suppliers remained the same. They say that they worked less with PIK Vrbovec and that their largest supplier of meat is ESCA Austria. ESCA is one of the main worldwide partners of McDonald's corporation.
Sources informed about the state of the market confirm that Gavrilovic, regardless of all the information about previous suppliers, granted the entry of Petrinja meat industry into the kitchens of Croatia's 16 McDonald's restaurants . Since the company owns a license to export to the U.S. market, it is possible for Petrinja hamburgers to move across the ocean.
Gavrilovic took over McDonald's Croatia
Djuro Gavrilovic younger and Robert Kujundzic, former head of McDonald's in Croatia, bought all 16 McDonald's restaurants.
According to Bussines.hr the overall sale sum is still unknown, but the balance sheet from 2008 says that restaurants, property, plant and equipment is worth around 84.3 million kunas.
McDonald takeover talks lasted about a year and a half and Gavrilovic claims that him and Kujudnzic were recognized as reliable partners. They intend to open two new restaurants by the end of the year and to renovate the existing two.
This transaction has been confirmed from McDonald's, where it was noted that this model applies to more than 50 countries around the world. They add that about 80 percent of McDonald's restaurants are run by local entrepreneurs who use a conventional franchise, joint venture partnerships and development licenses.