Pepsi, FedEx sit out pricey Super Bowl ad fest

Pepsi is focusing upon a new Internet-aimed marketing campaign that starts in January aimed at financing community projects.

Pepsi and FedEx, in past years two of the larger advertisers on Super Bowl telecasts, announced Thursday they will not be purchasing commercial time during February's gridiron championship game.

Delivery service FedEx cited costs, the same reason it decided not to advertise on last year's National Football League title spectacle that typically draws huge American television crowds.

Pepsi soda drinks, which had advertised in the Super Bowl since 1987, was among the most profilic spendors last year, when advertising time cost three million dollars for 30 seconds.

Pepsi is focusing upon a new Internet-aimed marketing campaign that starts in January aimed at financing community projects.

This year's Super Bowl will be played February 7 at Miami.