Alexa Chung is New Look’s New Trademark Face

New Look has decided that they will be represented by the `It´ model Alexa Chung in their new season.

British television host and model Alexa Chung is the new trademark face for the high street brand New Look. She will jump into the shoes of Pixie Geldolf, Drew Barrymore and Agyness Deyn, who were in New Look's previous campaigns. She found herself in front of photographer Matt Irwin’s lenses, who works for Dazed & Confused as well as the Japanese Vogue.

Chung carries the status of an “It” girl, and was the trademark face for Antipodium’s campaign for spring/summer last year. In September she stepped onto the catwalk during Vivienne Westwood’s Red Label fashion show in London. During 2007 Chung attracted the attention of fashion editors with her style, and entered theirs lists of best dressed people.