Translation: Karmen Horvat TRANSLATION Karmen Horvat
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MCQ FOR YOU

NOVEMBER 5 2008 16:22h

Alexander McQueen Designs Collection For Target

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British top designer Alexander McQueen will spice up Target`s offering with a capsule collection which is intended for the younger audience.

It has been confirmed: Alexander McQueen will design a capsule collection for Target. The collection by the British top designer is based on his line for the younger audience, McQ and will be launched as part of the project in with the high street chain Target co-operates with designers like Luelle Bartley, Behnaz Sarafpour, Richard Chai and Proenz Schouler. Leila Moss, singer of the British The Duke Spirit, was McQueen`s muse for the capsule collection. The line will include tight jeans, dresses and rebel punk denim jackets.

- Designer Collaborations is another way in which Target brings an emporium of designers to our guests. This specific McQ Alexander McQueen for Target collection does have the potential to skew toward a slightly older guest compared to some of our other designer collections. We believe Designer Collaborations will appeal to our fashion-forward guests as well as possibly attract new customers who are fans of Alexander McQueen and McQ - Target president Trisha Adams told WWD.

The capsule collection will be on sale from March 2009, Vogue writes.