Book And Collection For Jaeger`s 125th Anniversary

Several years ago, Jaeger was a brand worn only be older women, while now it is the top of fashion.

Jaeger is celebrating its 125 th anniversary and to honour this, has launched a book and a limited Jaeger 125 collection, Telegraph reports.

The book`s authors are fashion lecturer at the London College of Fashion Amy de la Haye and fashion curator Judith Clark. The book describes the growth and development of Jaeger from the very beginning up to the brand establishing itself as a fashion institution.

The limited collection launched anent the “birthday” of the fashion brand was youth-oriented. It is important to point out that Jaeger was first presented at London Fashion Week in 2008, when it left experts breathless with its creations.

Several years ago, Jaeger was a brand worn only be older women, while now experts predict that it will become the new chic Burberry.

The brand started growing when Bella Freud designed the 2001 collection, which took Jaeger to the next level.