Economic Crisis, But Fashion Spins Money

Trendsetters spend a lot of money, and the whole process of dressing becomes very democratic, says Tyler Thoreson from Menstyle.com.

It is becoming harder for fashion fans to be trendy because following the trends costs a lot of money, and fashion houses like Gucci, Louis Vuitton and Burberry try to give consumers just what they want.

“They are spending a lot of money and it gets more democratic but

in the process, designers can sort of lose their influence and things become

more democratic which is great. You want to give people want and top top

designers have always had this power to define  people what they want, and now

they are just reflecting it and they have always had that influence. There is

a big different between what reflecting people already want through their

tastes and you can measure it versus defining what people want by just the

fact that you have done it”, says Tyler Thoreson, the executive editor of the website Menstyle.com, on that website.

Besides cooperation with their clients, big world fashion houses are turning to new markets such as China, Russia, India, which according to their evaluations, could be a very good investment.

“There are populations of people who can afford it and are looking

to show off their new wealth, specifically in countries like Russia, China and

to some degree India, is emerging and that is a big force in fashion. So its

not just about tracking what people want to buy in America and Europe. So as

these things get a little more democratic you can actually be able to say, 'I

can see the Russian sensibility in that dress”, says Thoreson.

Fashion houses are expecting better days with their small moves in style and colouring on the market of luxury labels, armed with strategic plans for conquering markets that were until recently, closed. If they capture a market that contains over three billion people, they will surpass the crisis that has come over the world economy.