OCTOBER 20 2007 13:51h
Honoured names of the fashion scene Lagerfeld and Fendi shook the foundations of the ancient Great Wall of China with their new collection.
Constructed many centuries ago, to prevent barbarian hordes, the Great Wall of China shone yesterday for the first time as the host of a fashion show by great names.
While the Chinese Communist Party discussed in the Congress, some of the most famous stars set out for the Great Wall of China near Juyongguan, an hour away from Beijing, to see the new fashion line, which was partially designed by Karl Lagerfeld for Fendi.
88 models took to the catwalk, which was constructed on a restored part of the Great Wall of China. With the background of European trance music, a variety of fur and silk mixtures with belts were presented and Fendi signature in the form of longish hand bags.
- organizing something of this scale on a landmark that the Chinese government has gone to great lengths to protect, was full of uncertainties,. The event was supposed to have been held in May, but was then pushed back, which actually turned out to be a blessing. The weather is perfect. You can see the sunset. In May there are sandstorms - said Fendi CEO Michael Burke.
The permit to hold the show only came through 6 weeks ago, although it had been planned for over a year, because many official bodies had to give the go-ahead.
-We worked hard all year round to finish the collection. What next? Perhaps the Moon. Why not? I have a feeling we have succeeded in something that was a dream . said designer Silvia Fendi.
Lagerfeld said he “played with circles” to create a combination of arcs and symmetry symbolizing harmony.
- I experimented with the cuts and prints to achieve a graceful effect that would look good on Chinese models – Lagerfeld explained.
China, hungry for new business in a market where a booming economy has put spending money in people's pockets and stimulated a desire for luxury, is increasingly attracting the attention of world brands, Reuters writes.
Take a look in the PHOTOGALLERY.