NYON
JULY 7 2008 21:24h
Text
A senior UEFA source confirmed to Reuters that UEFA`s executive committee would vote on the name change in September.
The planned rebranding was revealed by Karl-Heinz Rummenigge, the acting chairman of the new European Clubs Association, whose organisation was presented with the proposal on Monday.
"The hope is that a refreshment of the name and brand can help achieve better results than we've seen in the UEFA Cup in the past," Rummenigge later told a media conference at UEFA's Swiss headquarters.
"There has been a general impression that it has become a second-class competition and that we should get back to how it was ten or 15 years ago."
A senior UEFA source confirmed to Reuters that UEFA's executive committee would vote on the name change when it meets in Bordeaux in September.
He said the new name was meant to better reflect the new group stage system being used in the competition from the 2009-10 season, in a direct copy of UEFA's much more successful Champions League competition.
UEFA announced in December that it was revamping the UEFA Cup's format, dropping the unpopular five-team groups in which teams play each opponent just once either home or away in favour of a simpler home and away system.
From 2009 UEFA will also be marketing the competition centrally, in another lesson learned from the lucrative Champions League, and hopes that the new name will help distinguish it from the previous UEFA Cup format.
Comment
Big names dot first-round Davis Cup play
Hantuchova wins Thai second-round match


The Giants Won Super Bowl XLVI
Super Bowl fans gather in downtown Indianapolis
Kansas Jayhawks vs Missouri Tigers
NFL Fans Visit in Downtown Indianapolis for the Su
Pujols 5 restaurant forced to change names
New York Giants head coach Tom Coughlin holds a pr
New York Knicks vs. Detroit Pistons
Golden State Warriors vs Oklahoma City Thunder in
Pacers West dunks on Bulls Noah in Chicago
Golden State Warriors vs Portland Trailblazers in
Osama bin Laden is deadPresident Obama announced that Osama bin Laden has been killed on May 1st 2011.
President Obama speaks of bin Laden's death
Islamisation Or Europe: Reality Or Fantasy?
Stuck On Roller Coaster For 3 Hours
NEWS
NEWS
NEWS