Viral video raises money for rickets

WUHAN, China, Jan. 31 (UPI) -- A video of a man dancing in front of various Chinese universities in an effort to raise awareness about rickets has become a viral sensation, officials say.

The video depicts Xiao Jian dancing clumsily in a white coat in front of the campuses of over 300 universities throughout 11 cities. The end of the video features pictures of children afflicted with rickets, along with information about the disease.

The disease is often found in children due to a vitamin D deficiency. It causes softening of the bones and can lead to fractures and deformities. Those suffering fro the disease tend to require expensive treatment.

Xinhua reports since the video has made its way around social media channels, donations have poured into the Porcelain Children Rare Disease Center, an organization Xiao included in the video that focuses on rickets treatment.

"Last November, I saw a father and his daughter begging for money on the street, both of whom were suffering from rickets," Xiao told Xinhua. "Since young people, especially college students, tend to focus on new things on the Internet, I decide to dance at the gates of universities to draw their attention to those who are suffering form the disease."