We're not all froth

Attacked for business hubris and $4 confections, Howard Schultz insists the firm is all about real, Fairtrade coffee The Frappuccino king truly knows how to talk. Starbucks' chairman, Howard Schultz, is dear friends with Rwanda's president, has a close relationship with the prime minister of Ethiopia and had a grandfather from Manchester. Perched on a leather sofa in a Seattle conference hall, Schultz's conversation hops around the world as he discusses ethical sourcing, quality roasting and the...

whole article   guardian.co.uk,     business
  20.03.2009. 01:01h

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