Derelict shop windows are being used by artists to display their work in return for them giving the shop front a makeover, making it more appealing to tenants.
The picturesque market town of Stroud, set in the Cotswolds two hours west of London.
This once busy high street has been replaced with to let signs as more shops close down due to the economic slowdown.
In a bid to revamp the shopping area and inject some life back into the streets the city council has come up with the idea of using empty shop windows to display art.
Vicky Hancock is the district councillor.
(SOUNDBITE) (English) VICKY HANCOCK, TOWN CENTRE MANAGER, STROUD DISTRICT COUNCIL, SAYING:
"What we find with vacant shops is that it almost has a downward spiral of negative effect. It starts to affect the businesses all around them. Vacant shops can also attract vandalism and generally make people feel a bit low about the town centre."
In exchange for using the space the artist's renovate the shop front making it more attractive to future tenants.
Artist Karen Hilliard is the project's co-ordinator.
(SOUNDBITE) (English) KAREN HILLIARD, ARTIST AND PROJECT COORDINATOR, SAYING:
"So we have created this project which puts arts in these spaces just in front of the windows as a temporary solution. It gives the area a good feel, it gives us a platform fro the artists to show their works and sell their works. And by refurbishing the exterior we're helping the feel of the town to stay something of quality and vibrant."
The project wont solve the credit crunch, but with more than four out of five areas seeing an increase in shop closures, this councils initiative could have an impact on other high streets.
Basmah Fahim, Reuters.
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