World famous English fashion designer Sir Paul Smith does his bit to clean up London with new "bunny bins".
English fashion designer Paul Smith unveils his latest collection at London's Covent Garden.
His new range of 'Bunny Bins' is pastures new for the master of haute couture, who says litterbugs make him hopping mad.
(SOUNDBITE) (ENGLISH) SIR PAUL SMITH - FASHION DESIGNER - SAYING
"I personally have a bit of a passion about litter and I hate the idea of people being so lazy and just throwing litter anywhere - I thought if we could design a litter bin that is a bit funny and a bit quirky - I mean its not really about a rabbit litter bin its about use the rabbit because it is quirky and funny and when you put the rubbish in his ears light up - its just to draw attention for the fact that can you please keep our city a bit tidy".
Everyday, the equivalent of 100,000 garbage bags are dumped on the British capital's streets.
One passerby hoped the novelty bins would encourage people to clean-up their act.
(SOUNDBITE) (ENGLISH) BYSTANDER SAYING:
"I think its fantastic and Paul Smith is one of my favourite designers and it's great to see him doing something really worthwhile about keeping this city clean, because it does have a litter problem and hopefully it will inspire people to not just drop there litter everywhere.
Over the next four months, the 5-foot tall bunnies will be popping up in two areas of central London.
If the pilot scheme is successful the 'Bunny Bins' could soon be reproducing on the streets of British cities.
Helen Long, Reuters
World famous English fashion designer Sir Paul Smith does his bit to clean...
Indian inventor develops and builds $1800 compact car
The Sydney Aquarium celebrates 21 years of operations, with two rare marine...
In his keynote Cairo address, President Barack Obama says Islam is not...
A British retailer of clothing designed to protect the wearer from knife...